One Direction’s ‘Best Song Ever’ Has Best Vevo Premiere Ever (Video)

One Direction is breaking hearts — and records — with its new video "Best Song Ever."

The British boy band's new music video picked up 12.3 million views in 24 hours — a new Vevo record.

See video: Get Swept Up in Boy Band Mania in 'One Direction: This Is Us' Trailer

In the extended 6-minute, 12-second video, the fellas play themselves  — along with a variety of other characters ranging from sleazy record execs, to a female assistant, a marketing nerd and a choreographer.

They also do some singing, dancing and take part in general hijinks, with a behind-the-scenes look in the end credits. 

Here's Vevo's tweet:

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The New 24hr Record = 12.3 MILLION. Just….WOW. #Directioners ain't playin. #BSEVEVORECORD http://t.co/vSABBcywqj @onedirection

– VEVO (@VEVO) July 23, 2013

Here's the video:

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