Oscars: ‘Amazing Spider-Man’ Hits the Red Carpet With Director Marc Webb

“Guardians of the Galaxy” wasn’t the only superhero franchise to make its presence felt at the Academy Awards

Last Updated: August 4, 2014 @ 11:10 AM

Never one to miss a primo promotional opportunity, “The Amazing Spider-Man 2” director Marc Webb made sure his favorite superhero got around on the red carpet.

Webb appears to have brought a small Spider action figure as his plus-one to the Academy Awards, tweeting multiple photos of Sony’s superhero enjoying himself on the red carpet.

Also read: Oscars: The Complete Winners and Nominees List (Updating Live)

Webb had to take drastic measures to ensure that “Spider-Man” got the same coverage as Marvel’s superheroes, with Disney-owned ABC offering “Guardians of the Galaxy” trivia during its Oscar pre-show.

“The Amazing Spider-Man” received plenty of attention worldwide when Sony enlisted approximately 400 promotional partners to aid in the marketing of its franchise reboot, though the Academy Awards represents a significant global stage — so props to Webb for taking advantage of it in a clever way.

Also read: Oscars Red Carpet Arrivals (Photos)

Sony will release “The Amazing Spider-Man 2” on May 2.

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