Webb appears to have brought a small Spider action figure as his plus-one to the Academy Awards, tweeting multiple photos of Sony’s superhero enjoying himself on the red carpet.
Webb had to take drastic measures to ensure that “Spider-Man” got the same coverage as Marvel’s superheroes, with Disney-owned ABC offering “Guardians of the Galaxy” trivia during its Oscar pre-show.
Carpet Crasher. (Thanks Addison) pic.twitter.com/mw3flV6nkZ
“The Amazing Spider-Man” received plenty of attention worldwide when Sony enlisted approximately 400 promotional partners to aid in the marketing of its franchise reboot, though the Academy Awards represents a significant global stage — so props to Webb for taking advantage of it in a clever way.
Also read: Oscars Red Carpet Arrivals (Photos)
Sony will release “The Amazing Spider-Man 2” on May 2.