As awards season culminates in Hollywood’s biggest night at the Academy Awards, Parrot Analytics’ Streaming Economics model highlights how certain Best Picture nominees have gone on to become major streaming revenue drivers. This data reveals that across major platforms, the 2020-2024 Best Picture nominees have generated over $1.2 billion in cumulative global subscriber revenue so far this decade. The movies that have had the biggest revenue impact have been Netflix originals.
Though prestige film typically represents a more narrow commercial lane, the vast majority of these films received full theatrical releases complete with hefty marketing campaigns. Coupled with the buzz from Oscar nominations and wins, consumer awareness and a desire to sample can be high.