Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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‘Widow’s Bay’ Proves Horror-Comedy Is Becoming One of Streaming’s Smartest Bets | Charts
Parrot Analytics data shows demand is on the rise for shows that bring both scares and laughs, and Apple TV’s new series is demonstrating that in real time
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Data Analysis
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Combo HBO Max and Paramount+ Streamer Could Be an Unscripted King | Chart
Overlooked among the WBD-Paramount merger talk is the unscripted potential between the two streaming services
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Streaming
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Streaming’s $6.3 Billion Churn Problem: Why Live Sports Alone Won’t Fix It | Charts
Streamers are learning the hard way that keeping subscribers who sign up for live sports involves creating “shoulder content”
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Streaming
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Netflix in Italy Is Still a Bargain Despite Price Hikes, Data Says | Charts
Parrot Analytics dives into churn rates and demand data that show Italians view the streamer as a utility
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Streaming
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The Business of TV Reboots: Why ‘Malcolm’ Hit, ‘Scrubs’ Got a Full Season and ‘Buffy’ Was Scrapped | Charts
“Malcolm in the Middle” and “Buffy the Vampire Slayer” have each generated $100 million in streaming revenue since 2020
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TV Shows
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‘Harry Potter’ Is a Major Retention Engine for HBO Max | Chart
But this is not a franchise that will help build a bridge to Paramount+, according to Parrot Analytics
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Data Analysis
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What Audience Behavior Tells Us About a HBO Max-Paramount+ Combo | Charts
Parrot Analytics data points to a big overlap in audience between the two streamers, which may not expand the subscriber base the way a Netflix-HBO Max combo would have
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Data Analysis
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How Much Should the Combo HBO Max-Paramount+ Streaming Service Cost? | Chart
Parrot Analytics data reveals which streamers are succeeding relative to their cost, and which are floundering
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StreamingAvailable to WrapPRO members
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‘Sinners’ Gets a Streaming Revenue Boost Thanks to Oscar Buzz | Chart
Ryan Coogler’s film could follow a trajectory similar to “Everything Everywhere All at Once,” which generated $6 million in streaming revenue after it won Best Picture
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Data Analysis
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The ‘Love Is Blind’ Franchise Has Made Over $410 Million in Streaming Revenue Since 2020
That’s more than any other romance reality franchise across major platforms, according to Parrot Analytics data
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Data Analysis
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‘Bridgerton’ Has Made Over $350 Million in Streaming Revenue for Netflix So Far | Charts
The series, now in its fourth season, is a subscriber growth engine according to Parrot Analytics data
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Streaming
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‘A Knight of the Seven Kingdoms’ Is a Hit With Gen Z | Charts
Parrot Analytics data reveals the younger demo is tuning into the “Game of Thrones” spinoff in droves
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TV Shows
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What Audience Behavior Tells Us About the Future of a Netflix-HBO Max Combo | Chart
Netflix and HBO Max have the lowest audience overlap among major platforms in the U.S. — that’s an expansion opportunity but an engagement challenge
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Business
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‘Heated Rivalry’ Had 95x the Average Series Global Demand During Its Season 1 Peak
The demand spike eclipsed the final season of fellow Canadian TV hit “Schitt’s Creek” from the very first episode
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Data Analysis
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Netflix-Warner Bros. Combo Would Eclipse Disney’s 18% Share of TV Demand | Chart
A Paramount-WBD merger, meanwhile, would create an even larger conglomerate with 27% share of demand for TV series