Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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Election Burnout? Americans Aren’t Craving Political Entertainment Like They Used To | Charts
While specific titles like “Veep” and “The West Wing” have surged in 2024, Americans’ share of attention for scripted political shows is far lower than it was in 2020
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Gen Z Loves Animation and Comedy Movies, Millennials Trend Toward Horror | Charts
Parrot Analytics breaks down each genre by its generational preference
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Available to WrapPRO members
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The Most In-Demand Classic TV Shows You Can’t Watch on Streaming | Chart
These are the pre-2000 shows audiences wish they could stream right now
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Why ‘Beetlejuice Beetlejuice’ Is Set Up for Box Office Success | Chart
The comedy-horror comedy’s pre-release demand is on par with ‘Deadpool & Wolverine’
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Movies
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3 Big Questions Ahead of the 2024 Emmys | Charts
Will fewer franchise nominees curb Emmys appeal? Parrot Analytics unpacks the data
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Is the Max/Hulu/Disney+ Mega-Bundle Overpriced? | Chart
The newly-launched bundle brings competitors together for the biggest library in streaming, but other services have it beat on value
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As Olympics Begin, Live Sports Is the Key to Peacock’s Long-Term Growth | Chart
The streamer aims to sustain momentum beyond events like “Sunday Night Football”
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Streaming
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Netflix Has the Most Original Streaming Content, But Its Licensed Series Perform Even Better | Charts
As of Q2 2024, Netflix accounts for one-quarter of the world’s streaming original series.
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More HBO, Less Max: HBO-Branded Titles Have Higher Demand Than Streaming Counterpart | Chart
Parrot Analytics data demystifies the recent branding shifts for former marquee Max originals like “The Penguin” and “Dune: Prophecy”
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Which Streamer Is the Best Partner for Paramount+ | Chart
Just 9% of titles available on Paramount+ are also available on Max, while Prime Video shares one in five titles
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Demand for New Horror Movies Isn’t Highest in October | Charts
The summer months are an ideal time to drop a new horror flick , according to Parrot Analytics data
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How ‘Bridgerton’ and ‘The Boys’ Expanded Their Audiences Through Spin-Offs | Charts
Parrot Analytics data shows how Netflix and Amazon’s streaming hits tapped into new demographics through franchise growth
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Star Wars Has an Older, More Male-Skewing Audience Than Marvel | Charts
Three Marvel series made significant breakthroughs with female audiences: “Agent Carter,” “Jessica Jones,” and “Loki.”
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Growing Female Representation Behind the Camera Has Helped Reach Wider TV Audiences | Charts
Shows with female directors saw the greatest growth in demand share, from 12% in 2017 to 21% in 2023
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Has America’s Demand for Foreign Language Content Cooled? | Charts
Parrot Analytics data reveals U.S. demand for non-English language series peaked in 2022 after years of growth
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Movies
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