Is the Paley Center Trying to Kill the Emmys?

Report: Paley, Sony chief Steve Mosko are trying to mount an alternative to the annual awards show

Last Updated: December 20, 2009 @ 9:05 PM

Could the Emmys soon have some competition?

The Paley Center for Media  and Sony Pictures TV chief Steve Mosko have had discussions about launching an alternative to the annual TV awards show, Variety reported Sunday evening. Multiple networks have been asked about their interest in such a show, the trade said.

A spokesperson for Paley confirmed there’s talk of a TV awards special but, according to Variety, denied that it was meant to be a rival to the Emmys.

The TV Academy’s eight-year deal with the big four broadcast networks expires next year. While ratings for the most recent Emmys ticked upward, network executives have made no secret of their unhappiness with both the ratings for the show as well as the fact that cable networks have become dominant at the event.

Past efforts to create another Emmys-like show (the TV Guide Awards, the American Television Awards) have flopped.