Paradigm Merges With UK-Based Music Agency Coda

The deal comes five years after Paradigm bought a 50% stake in the company

paradigm coda

Paradigm on Monday announced that it has merged with the London-based Coda Agency, which will become Paradigm’s U.K. and European headquarters.

Terms of the deal were not disclosed but the deal comes five years after Paradigm acquired a 50% stake in Coda, which is led by partners Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone.

The two firms have shared roughly 500 clients, with Coda handling international business for Paradigm music acts such as Bon Iver, Rita Ora, Mark Ronson, Ellie Goulding and Pusha T.

“We have achieved the impossible: we found some Americans that we actually get along with,” Coda partner Hardee joked.

Fellow partner Schroeder added, “We are A&R leaders, building creative plans for our clients in an industry that is in a constant state of change. Merging with Paradigm enables us to evolve and challenge a very dynamic marketplace.”

Paradigm Chairman and CEO Sam Gores added: “Coda and Paradigm have had tremendous success throughout our five-year partnership, creating opportunities and building enduring careers for a roster of exceptional talent.”

The news of the merger comes one month after Paradigm Chairman and CEO Gores said he  rejected an acquisition offer from UTA for both the music and talent/literary divisions of his smaller agency.

Paradigm’s music catalog is vast, having clients that include Coldplay, Ed Sheeran, Halsey, Imagine Dragons, Shawn Mendes, Charlie XCX, David Guetta, Van Morrison, The Verve, The Prodigy, and more. Apart from its music division, Paradigm reps clients like Yvonne Strahovski, Idina Menzel, Zoe Kravitz, Antoio Banderas, Domhnall Gleeson, Machine Gun Kelly and Ezra Miller.