Paramount Players has picked up the film rights to “Creepy Crawlers,” the iconic toy brand owned by JAKKS Pacific, the two companies announced Wednesday.
“Creepy Crawlers has been an iconic brand since the 1960’s and we are honored to work with Neal Moritz, Paramount Players, and the Nickelodeon-Viacom Family in bringing it to life on the big screen,” said Stephen Berman, chairman & CEO of JAKKS Pacific. “We, and the studio, envision the property to be developed into a family adventure film in the vein of ‘Jumanji.’”
Neal H. Moritz is set to produce alongside Marc Gurvitz. Toby Ascher and Berman will serve as executive producers.
Plot details are unknown at this time, but the film is set to be based on the toy molds developed originally by Mattel in the early ’60s. The toy was then reimagined by ToyMax in the ’90s and allowed to children to create various bug-like creatures.
JAKKS Pacific’s other brands include BIG-FIGS, Max Tow, Disguise, Moose Mountain, Funnoodle and Kids Only!
Ali Bell and Royce Reeves-Darby will be overseeing for Paramount Players. In recent years, Paramount has taken popular toys like Transformers and G.I. Joe and made them into movies.
Additionally, Moritz recently adapted the popular kids’ book series “Goosebumps” for Sony.
A spokesperson for Paramount has not yet responded to TheWrap’s request for comment.