Paris Hilton has changed the world forever with her latest invention over at the Paris Hilton Institute for Plastic Pollution Solutions — NanoDrop: a drop of liquid that’s 5,000 times more hydrating than water.
Hilton opens her commercial by wearing a coat of plastic bottles in front of a large aquarium.
“Everything on me was found inside the stomachs of sea turtles,” she says. “So sad. Plastic bottles are poisoning our planet and that’s why I have decided to invent a miracle that will cure the world.”
Hilton, along with her fellow scientists, invented a “cutting-edge” condensed form of sparkling water that is “5,000 times more hydrating” than H2O: “One drop of NanoDrop equals one glass of water.”
“Think how stupid, and how 2003, you look carrying your sparkling water home from the store,” she says, before adding that now, everything has changed. She urges people to sign up online — for free!
However, at the end of the commercial, she admits that her product doesn’t work the way it was advertised, and found a scapegoat for the mistake.
In fact, the commercial was an April Fools’ prank and a way for Hilton to showcase another product that will change the way we drink water — SodaStream, where you can make sparkling water at home.
Hilton is collaborating with SodaStream to reduce plastic bottle pollution. Using this machine can save owners an average of 550 plastic bottles a year.
According to Adweek, the campaign was created by agency Allenby Concept House and director Ohav Flantz. A NanoDrop website and Facebook page were launched in the days leading up to today’s prank release.
“I loved working on this campaign as it delivers a really important message in a funny way that empowers everyone to make better choices and promotes a healthier and sustainable way of life,” Hilton said in a statement to the publication. “I’m always open to new ways to stay healthy and hydrated, but while it’s clear that getting our daily water intake is important, carrying home plastic bottles in the process is unnecessary when we have a great alternative in SodaStream.”
“Using fresh tap water and a SodaStream sparkling water maker to stay hydrated is an easy and economical solution for consumers–one that doesn’t involve lugging bottles home or polluting the planet,” added Matti Yahav, vp of global marketing at SodaStream International. “We brought Paris Hilton and an edgy campaign to help us draw attention to the issue in a way that is fun and entertaining. Millions of consumers are using SodaStream worldwide and we hope millions more will join us in saving our planet from plastic bottles.”
Watch the commercial above.