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Julianne Hough, Malin Akerman, and Ashley Greene were three of the thousands of industry fans who went to see Katy Perry at Staples this weekend. Dell took over Hyde inside Staples for a VIP bash with Jennette McCurdy, Emily Osment, and even Jason Alexander.

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Meanwhile across the country, Atlanta got its outdoor festival in just before summer ended. Run DMC performed alongside summer regulars Lorde, Iggy Azalea, and Eminem at the Midtown Music Festival.

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Chrissy Teigen, always keeping it real. Her line with XOXO (clothing) had a party at The Brickwood in NYC to launch the line, with Purity Vodka flowing through the room.

Michael Kovac
Producer Chris Moore, Drew Monson, and hyphenate star/director Shane Dawson celebrate "Not Cool," the cinematic result of their "how-they-made-it" docuseries "The Chair," at the Landmark on Thursday night.

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"Not Cool" producer Lauren Schnipper, Dawson, producer Josh Shader, Dan Schoffer, and executive producer Nelson Chipman.

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Perez Hilton got carried in to his 10th anniversary party at the Hollywood Athletic Club on Friday night. There was a lot of pink.

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Mario Levandeira's celebrants included Michelle Trachtenberg (left), Amber Rose (right), O-Town, Jenna Jameson, and Bruno Tonioli.

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Robert Downey Jr. (announced this week as a BAFTA Brittania award winner) joined Richard Lovett for the L.A. edition of CAA's coast to coast "School Day" benefit on Thursday night.

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Halle Berry and Djimon Hounsou at Bouchon, where "School Day" continued after 250 high schoolers spent the day at CAA's HQ in workshops tied to higher education.

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School is out for Stacey Snider and Jason Collins at the event that benefitted Communities In Schools and DonorsChoose.org.

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You would never know that Nick Cannon suffers from Lupus (which causes fatigue, amongst other causes.) The non-stop Cannon hosted the "Get Lucky for Lupus" poker tourney at the Avalon on Thursday night. Toni Braxton joined him on stage, but Tito Ortiz won the 100 person tournament.

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Cara Santana, Jesse Metcalfe, Shenae Grimes, and husband Josh Beech dressed the part for People Stylewatch's annual Denim Party on Thursday night.

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Sean "Diddy" Combs, Ron Burkle, Rabbi Marc Schneier and Ken Sunshine were amongst the crowd at Russell Simmons house in Hollywood on Thursday to celebrate the 25th Anniversary of the Foundation for Ethnic Understanding, a non-profit org that promotes cross-racial, cross-religion relationship building. Later, Diddy would head out. (See next).

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When Kanye West famously rapped "Parties at Richie's is getting risky..." last year, he elevated 1Oak owner Richie Akiva beyond industry circles. On Thursday night, Robin Thicke (rear) and Jamie Foxx helped spread the circle for the nightlife big timer as he celebrated his birthday at the Sunset Blvd location.

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Diddy joined in the celebration and does not mind the cameras. Ashton Kutcher (not pictured) not so much.

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Akiva inside 1Oak on a positive night, after a shooting during a pre-VMA party in the venue last month.

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Andy Samberg treated his "Brooklyn Nine-Nine" castmates to his new self-titled burger at Umami- "The Samberger" on set on Thursday.

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This is not a "slap your name on it" endorsement. Samberg designed the Chicago style hot dog themed burger (mustard, peppers, pickles) that will bear his name.

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Soccer star Clint Dempsey (Team USA captain, with Mark Foster and Trae the Truth) opened a new branch of his career at MLS' launch party for video game "Fifa 15" on Thursday night in Manhattan. He's now rapping under the name "Deuce". He's also on the cover of this year's edition of the popular franchise.

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The Madden Brothers (Joel and Benji) made a fine starting line for the joint FIFA/MLS event.

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Pamela Anderon won the Sam Simon award (as in "The Simpsons" creator) at the Mercy For Animals Gala at the London Hotel. They served a McCartney-esque vegan dinner of course.