Paul Feig and Paramount Pictures are throwing a very fashionable party in the middle of a life-threatening snowstorm, TheWrap has learned.
Feig’s Feigco Entertainment and the studio have secured the rights to “Supermodel Snowpocalypse,” based on a February 2016 Elle magazine story by Mickey Rapkin, an individual familiar with the deal told TheWrap. The piece follows a location scout for a Neiman Marcus catalogue shoot that becomes quickly endangered by a crushing blizzard.
The real-life fashion types included ad execs, Neiman’s staff, a photographer and models including a young Jerry Hall. Feig is only attached to produce at the moment, the insider added.
Chic and stranded, the group makes harrowing escapes from treacherous mountain roads and bands together with locals to survive isolation (in a luxury hotel, where they stage a DIY fashion show to stave off cabin fever) and eventually plot an escape back to New York.
The news was first reported by THR. Feig will produce with partner Jessie Henderson and oversight from Dan Magnante. Alana Mayo will oversee for the studio.
Feig’s all-female reboot of “Ghostbusters” is currently in theaters and approaching $90 million at the domestic box office.