Why the Pay-TV Bundle Is Not Dead Yet in the Streaming Era

”This new system has fractionalized all the content that used to be in one spot,“ media consultant Patrick Crakes tells TheWrap

Reports of the pay-TV bundle’s death may have been greatly exaggerated.

The decline of pay-TV subscriptions has caused many industry onlookers to predict that the bedrock of the legacy TV model will soon become extinct. But perhaps the bundle isn’t dead, but rather evolving into something new: a way to make it easier for consumers to manage multiple streaming services, while also serving as a much-needed revenue stream for over-the-top platforms.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays