In a partnership that’s certain to bring increased intelligent reporting to broadcast airwaves, The Atlantic and “PBS NewsHour” launch their partnership Wednesday night with the inaugural regular broadcast adaptation of the magazine’s reporting.
The veritable magazine and news program will collaborate over the next six months to produce TV segments based on the magazine’s cover and feature stories for air on the NewsHour and to run online at PBS.org/NewsHour and TheAtlantic.com.The partnership expects to “combine The Atlantic’s ideas-driven journalism on issues of import, and the editorial depth and broadcast expertise of PBS NewsHour,'” both brands said in a joint statement.
The first report from “NewsHour” co-anchor Judy Woodruff and The Atlantic’s national correspondent Hanna Rosin “focuses on how the increasingly
“We’re excited to see our stories brought to broadcast, and honored to be working with the ‘NewsHour’ to make it happen,” said James Bennet, The Atlantic’s President and Editor-in-Chief, in a statement. “No one in the business cares more about journalistic integrity and depth.”
“We are thrilled to collaborate with The Atlantic, leaders in thought-provoking journalism. We share a commitment to finding fascinating stories about our world and giving them the time and the space to tell them well, on air, online and in print,” said Sara Just, Executive Producer of “PBS NewsHour.”
Just recently joined the program as executive producer. Woodruff and Gwen Ifill recently completed their first year as co-anchors and managing editors.
Lincoln Financial is the advertising launch partner for the series.