Why Peacock’s Bet on Ad-Supported Streaming Could Be Genius Move

”Peacock smartly looks to both stay competitive with quality content and to prevent breaching consumer price thresholds,“ analyst Sarah Henschel says

NBCUniversal’s new Peacock streaming service is still months away from its attempt to win over viewers in an increasingly saturated streaming market, but it’s already made a strong first impression with Wall Street analysts.

Peacock, which NBCU execs like chairman Steve Burke unveiled Thursday at its 30 Rockefeller Plaza headquarters in New York, will launch on April 15 for Comcast Xfinity X1 and Flex subscribers, before rolling out nationwide on July 15 — about a week before the 2020 Tokyo Olympics kick off.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44  

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams