NBCUniversal’s Peacock Wants to Make Advertisers Part of the Streaming Era

Comcast sees forthcoming streaming service as an addition, not a replacement, for its TV business

NBCUniversal’s formal unveiling of its new streaming service, Peacock, featured as many bird puns as it did statements about the importance of advertising to the TV ecosystem.

That alone sets Peacock, one of three streaming services that will launch this spring, apart from its competitors. But time will tell if Peacock will be able to convince the streaming audience that they’re better off with advertising, considering that many younger viewers have grown up in a world where they’ve largely avoided seeing commercials while viewing their content.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays