Peacock Tops 15 Million Sign-Ups 2 Months After Nationwide Launch, Comcast CEO Says

At the end of July, Brian Roberts said NBCUniversal’s new streaming service had hit 10 million signups

Photo by: Steve Schofield/Peacock

Peacock has topped 15 million sign-ups to date, Comcast CEO Brian L. Roberts said during Goldman Sachs’ Communacopia Conference Tuesday, exactly two months after the NBCUniversal-owned streaming service rolled out nationwide.

Peacock’s ad-supported service first became available to Comcast and Cox customers on April 15, three before its full launch on July 15. The service is still not available on Roku or Amazon Fire TV devices, the two biggest players in the streaming world.

Roberts last gave an update on Peacock’s user tally when reporting Comcast’s second-quarter earnings on July 30, revealing the new streaming platform had hit 10 million sign-ups at that time.

Comcast has projected Peacock will have up to 35 million subscribers by the end of 2024.

Peacock, which offers originals like “Brave New World” and library content like “30 Rock,” is available in two tiers, one for free and one with two different levels of fees.

The free option, called Peacock Free, includes next-day access to current seasons of freshman broadcast series on NBC, as well as library content like “Parks & Recreation” and curated daily news and sports programming. As for Peacock originals, this option only includes “select” episodes as well as access to what Peacock is calling “streaming genre channels” like “SNL Vault,” “Family Movie Night” and “Olympic Profiles.”

The second tier, called Peacock Premium, is available for no extra charge to Comcast and Cox subscribers. For everyone else, it cost $4.99 a month for an ad-supported option, or $9.99 a month to have no ads. The Premium tier features everything on the Free option but includes all Peacock Originals, early access to late-night series like “Tonight Show” and “Late Night” and more sports including Premier League soccer.

During the Goldman Sachs conference Tuesday, Roberts did not give a breakdown of how many of Peacock’s 15 million sign-ups are Peacock Free customers and how many are Peacock Premium subscribers.


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