Penske Media Acquires SheKnows Media and Its BlogHer Events Business

“We view PMC as the best home for our brands and our audiences for decades to come,” says SheKnows Media chief Philippe Guelton


Penske Media, the parent company of websites including Rolling Stone, Variety and Deadline, has acquired SheKnows Media, and a slew of women-focused sites owned by the company including, Stylecaster and HelloFlo.

The news was announced in a press release from SheKnows on Wednesday.

“We are thrilled to join PMC to accomplish our goal of building out the SheKnows brands and further engaging our more than 300 million social followers,” said SheKnows Media CEO Philippe Guelton. “We view PMC as the best home for our brands and our audiences for decades to come.”

As part of the deal, Penske will also acquire SheKnows’ influential BlogHer events business. SheKnows Media chief Philippe Guelton and president Samantha Skey will both remain in their current roles.

“Bringing SheKnows to PMC will enable us to deepen our service to our broad and loyal audiences, including women entrepreneurs and content creators, while solidifying our dominance of the women’s interests vertical,” SheKnows Media President Samantha Skey said in the company announcement.

It’s the latest acquisition for Penske, which has been on a bit of a buying spree of media properties in recent years. Over the past five years the company has added Variety, Fairchild Media, IndieWire, Robb Report and, most famously, Rolling Stone to its roster.