We've Got Hollywood Covered

Planters Resurrects Mr. Peanut in New Super Bowl LIV Spot (Video)

The ad campaign was temporarily suspended after the death of Kobe Bryant

Last Updated: February 2, 2020 @ 5:25 PM

Move over, Baby Yoda — it’s Baby Nut’s time to shine.

After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial. The spot featured Wesley Snipes, Matt Walsh, Mr. Clean and the Kool-Aid Man attending a funeral for the 104-year-old monocled nut.

As Snipes delivered the eulogy, a tear from the Kool-Aid Man gave life to the new diminutive character.

“Hello world, I’m happy to be back!” the company announced on Twitter in the voice of Baby Nut. “I can’t believe everyone came together for little old me! #BabyNut.”

After debuting a teaser for their Super Bowl commercial a few weeks back, the company announced they were suspending some of its Super Bowl ad campaign following the tragic death of NBA star Kobe Bryant. The alterations only impacted paid advertising on Twitter and YouTube, along with some “other outreach.”