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Playboy Slashes Price, Goes Retro for October Issue

Celebrating the premiere of NBC’s upcoming show ”The Playboy Club,“ the magazine is styled and priced as it was 50 years ago

Hugh Hefner may not be able to recapture his glory days, but his magazine, Playboy, is going  back in time for its October issue.

With NBC's "The Playboy Club" set to debut Sept. 19, the newest issue of the magazine that led to both the clubs and the show will have a 1961-theme and cost just 60 cents, the newsstand price in that year.

Also read: Is 'The Playboy Club' Just 'Mad Men' With Boobs?

Laura Benanti, an actress on the show, is featured on the cover of the magazine, which is inspired by Playboy's April 1963 cover, which featured original Playboy-club employee Bunny Kelly.

Playboy Clubs date back to 1960, when the first one opened in Chicago. All of the clubs wer shuttered by 1991, but one reopened in Las Vegas in 2006, prompting openings in London, Cancun and Macao.

Also read: Bunnies and Stewardesses: Fall TV's Racy Slant

Playboy as a company has been in poor financial shape, prompting Hefner to take it private in January.

Though this would appear to hurt rather than help finances, Hefner has said he expects to make up for any decline in newsstand profit with advertisements.