Inside Pluto TV’s Quest to Prove That Ad-Based Video on Demand Can Thrive

CEO Tom Ryan has “no doubt” company will hit 30 million active users by the end of 2020

Advertising-based video on demand, which has often been looked at as the ugly duckling of streaming, has increasingly started to look attractive to viewers.

Some of that is due to the coronavirus pandemic forcing millions of people to spend more time on the couch, searching for shows and movies to watch,  with budget-conscious viewers now looking for more content without having to pony up more money.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44