Political Ad Spending to Reach Nearly $10 Billion for 2020 Election – But TV Dollars Will Decline

TV ad dollars totaled $65 billion this year, a 7% decline from 2018, media buying firm GroupM says

Political advertising spending is expected to total close to $9.8 billion for the 2020 election year, according to a new report by media buying firm GroupM.

That figure encompasses all forms of advertising, and would represent an increase of 63% increase from 2016 and a more modest 17% increase from the 2018 midterms. There are currently more than 20 democratic challengers vying to defeat incumbent president Donald Trump, with former New York Mayor Michael Bloomberg entering the race last week.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays