Pop Names Justin Rosenblatt to Head Original Programming, Development

Ex-CW executive replaces outgoing Paul Adler

Last Updated: July 25, 2016 @ 2:23 PM

Pop has named Justin Rosenblatt executive vice president of original programming and development, the network announced Monday.

Rosenblatt will succeed Paul Adler, Pop’s current Senior Vice President, Original Programming and Development, who is leaving following the network’s recent rebrand. Adler will continue to serve as a consulting producer at Pop for select projects.

“Justin is the perfect executive to build upon our network’s rapid growth with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,” said Schwartz. “His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution.

Prior to joining his current role as senior vice president of alternative programming at The CW, Rosenblatt served as Senior Director of Series Development and Programming for MTV2.