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Pretentious Grizzly Bear Director Mauls Viewers for Laughs (Video)

Sure, there's no such thing as a bear sheriff, but a wacky TV spot for French movie channel Canal+ shows anyone can direct

The passion for films and filmmaking is so powerful, even a bear-skin rug can become re-animated under its spell, and establish himself in Hollywood as a Ridley Scott-like director of period action dramas.

That, in a nutshell, seems to be the premise of this new European TV commercial, which is plugging French movie channel Canal+.

Not much to say here … But try to find out what cigarette brand those in the creative department of Parisian ad agency BETC Euro RSCG are currently smoking, and enjoy the show: