ABC Family’s “Pretty Little Liars” Christmas special fell about a million viewers compared to last year’s Halloween episode. But, it did make a dent in the night’s social activity.
“How the ‘A’ Stole Christmas” was viewed by 2.1 million total viewers. In the advertiser-coveted 18-49 demographic, the episode earned a 0.9 rating and 1.1. million viewers. In ABC Family’s key demo Women 18-49, it rated a 1.5 and 950,000 viewers.
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This year, ABC Family broke from tradition when it skipped its annual Halloween episode for Tuesday’s Christmas-themed special. In terms of total viewers, Tuesday’s episode was viewed by about a million less viewers than last year’s Halloween special, which was viewed by 3.2 million viewers.
The good news is that “PLL” was still one of the most buzzed-about shows on social media. It was No. 2 in Twitter ratings, placing after the series finale of AMC’s “Sons of Anarchy.” Nearly 118,000 unique authors’ tweets were seen by 3 million people, generating 13 million impressions.
On photo sharing site, Instagram, “Pretty Little Liars” is the most followed scripted series with almost 1.5 million followers.
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New drama “Chasing Life” followed the “PLL” Christmas special at 9 p.m. It was viewed by 1.2 million people. In the ad demo, it rated a 0.5 with 684,000 followers. In the network’s demo, “Chasing Life” earned a 0.8 rating and 543,000 viewers.