ABC Family’s “Pretty Little Liars” Christmas special fell about a million viewers compared to last year’s Halloween episode. But, it did make a dent in the night’s social activity.
“How the ‘A’ Stole Christmas” was viewed by 2.1 million total viewers. In the advertiser-coveted 18-49 demographic, the episode earned a 0.9 rating and 1.1. million viewers. In ABC Family’s key demo Women 18-49, it rated a 1.5 and 950,000 viewers.
This year, ABC Family broke from tradition when it skipped its annual Halloween episode for Tuesday’s Christmas-themed special. In terms of total viewers, Tuesday’s episode was viewed by about a million less viewers than last year’s Halloween special, which was viewed by 3.2 million viewers.
The good news is that “PLL” was still one of the most buzzed-about shows on social media. It was No. 2 in Twitter ratings, placing after the series finale of AMC’s “Sons of Anarchy.” Nearly 118,000 unique authors’ tweets were seen by 3 million people, generating 13 million impressions.
On photo sharing site, Instagram, “Pretty Little Liars” is the most followed scripted series with almost 1.5 million followers.
New drama “Chasing Life” followed the “PLL” Christmas special at 9 p.m. It was viewed by 1.2 million people. In the ad demo, it rated a 0.5 with 684,000 followers. In the network’s demo, “Chasing Life” earned a 0.8 rating and 543,000 viewers.