“Pretty Little Liars” scared up some pretty good numbers with its Halloween special Tuesday.
The third annual Halloween episode of the ABC Family series pulled in 3.2 million total viewers, a 14 percent bump over last year’s Halloween special, wth 1.5 million viewers in the network’s target 18-34 demographic — a 25 percent boost over last year’s Halloween special.
The special, which was dubbed “Grave New World” and aired at 8 p.m., was the network’s second-best rated telecast in the network’s history in its target demo, as well as in the women 18-34 demo.
The “Pretty Little Liars” episode helped the premiere of its spinoff “Ravenswood” get off to a good start. The “Ravenswood,” airing at 9:03, was the second-best series premiere in ABC Family’s history in the demo, with 913,000 viewers 18-34.
On the social-media front, the “Ravenswood” premiere generated the most tweets of any series premiere this season, amassing 200,721 tweets that reached more than 3 million people.