‘Pretty Little Liars’ Halloween Episode Gets Ratings Boost Over Last Year, Gives ‘Ravenswood’ Premiere a Bump

ABC Family show grows in both key demo and total viewers

Last Updated: July 10, 2014 @ 8:34 PM

“Pretty Little Liars” scared up some pretty good numbers with its Halloween special Tuesday.

The third annual Halloween episode of the ABC Family series pulled in 3.2 million total viewers, a 14 percent bump over last year’s Halloween special, wth 1.5 million viewers in the network’s target  18-34 demographic — a 25 percent boost over last year’s Halloween special.

Also read: ‘Pretty Little Liars’ Halloween: A Look Back at All the Mystery and Madness (Photos)

The special, which was dubbed “Grave New World” and aired at 8 p.m., was the network’s second-best rated telecast in the network’s history in its target demo, as well as in the women 18-34 demo.

The “Pretty Little Liars” episode helped the premiere of its spinoff “Ravenswood” get off to a good start. The “Ravenswood,” airing at 9:03, was the second-best series premiere in ABC Family’s history in the demo, with 913,000 viewers 18-34.

Also read: ‘Pretty Little Liars’ Producer Teases Halloween Special, ‘Ravenswood’ Crossovers

On the social-media front, the “Ravenswood” premiere generated the most tweets of any series premiere this season, amassing 200,721 tweets that reached more than 3 million people.