Only 72,000 Early Quibi Users Stuck Around After Free Trial, Sensor Tower Estimates

Quibi pushed back on estimate, saying the firm’s number was ”incorrect by an order of magnitude,“ without sharing an official subscriber figure

Most of Quibi’s early users have decided to not pay for the new streaming service after their free trial, according to new data shared by Sensor Tower.

Out of 910,000 people who downloaded Quibi in the three days following its April 6 launch, only 72,000 users converted to paying subscriptions, Sensor Tower said late on Tuesday. In other words, the vast majority of early subscribers ditched the service, spearheaded by founder Jeffrey Katzenberg and CEO Meg Whitman, after their free 90-day trial concluded.

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Sean Burch

Tech reporter • • @SeanB44