Quibi First Impressions: Everything You Need to Know About the Star-Studded App

Are viewers willing to add another $4.99-$7.99 per month to their streaming budget for short-form content that’s only available on their phones?

Quibi, at long last, has arrived — and the TheWrap has your early look at the app.

The new mobile-only streaming service, led by founder Jeffrey Katzenberg and CEO Meg Whitman, debuts following a seemingly never-ending string of show announcements over the last year. With $1.75 billion in funding, Quibi has lined up a star-studded slate that includes shows from Steven Spielberg, Jennifer Lopez, LeBron James, Will Smith, Reese Witherspoon, Kendall and Kris Jenner, among others. Episodes will only run 10 minutes or less, in a move aiming to differentiate Quibi from the pack and cater to viewers on-the-go.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44