Quibi on the Block: Who Would Buy the Struggling Streamer and for How Much?

Who would want to buy a struggling streaming service — and for how much? Those are the two pressing questions, after The Wall Street Journal broke the news last week that Quibi, the short-form and mobile-focused video startup from Jeffrey Katzenberg and Meg Whitman, is exploring “several strategic options,” including a potential sale. Doug Clinton, managing partner at Loup Ventures, said a content company that doesn’t have an established streaming service would most likely target Quibi, but “it’s tough, because most of these [media] players have services out there.” Apple, which jumped into the content game last year and may be looking to expand its library, could be another logical buyer, he said.