Raina Falcon is getting a title bump at HBO Max. She was named senior vice president of HBO Max Publicity.
Falcon has held the title of VP of HBO Max Publicity since May of 2020 and has managed teams leading campaigns for Max Originals including “The Flight Attendant” and “Hacks,” as well as upcoming titles “And Just Like That…” and “Peacemaker.”
Her role will largely be the same; she will continue to spearhead all publicity efforts for Max Originals, acquisitions and library content, overseeing the team of publicists leading the platform’s program campaigns.
“Raina is an incredibly talented and dexterous communications executive,” said Karen Jones, executive vice president, communications, HBO and HBO Max, to whom Falcon still reports. “Her expertise and strategic thinking have been essential to the success of Max Originals over the past year and a half since the launch of the platform.”
Falcon first joined the WarnerMedia family back when it was still under Time Warner leadership in 2017 as senior director of publicity for Turner Networks. She oversaw publicity campaigns for original programming, including the launches of “The Last O.G.,” “Miracle Workers” and “AEW: Dynamite.”
Prior to Turner, Falcon was Senior Director, Talent & Television at BWR Public Relations, where she handled clients such as Rachel Bloom, Tatiana Maslany, Anthony Anderson, Maura Tierney and Sir Ben Kingsley. Falcon’s corporate clients at BWR also included Showtime, IFC, TBS and TNT, Broadway Video, Adult Swim and the Upright Citizen’s Brigade Theaters.