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Ratings: James Franco’s Comedy Central Roast Beats Out Roseanne Barr Roast

Roast of James Franco draws 3.1 million total viewers

The “Comedy Central Roast of James Franco” on Monday drew 3.1 million total viewers with its premiere, out-drawing the network’s roast of Roseanne Barr last year, Comedy Central said Tuesday.

In the 18-49 demographic most important to advertisers, the roast grabbed 2.4 million total viewers, which also out-performed Comedy Central’s roast of Barr.

While Franco’s roast surpassed Barr’s skewering in total viewers and the key demo — by 18 and 30 percent, respectively — it still couldn’t beat out the network’s 2011 roast of Charlie Sheen, which grabbed a record-setting 6.4 million total viewers. (That roast premiered on the same night that “Two and a Half Men” returned to the air with Sheen’s replacement, Ashton Kutcher.)

With two encores factored in, Franco’s roast amassed 5.2 million total viewers.