Ratings: NBC Squeaks Out a Win With NFL Preseason Game

Bengals-Jaguars matchup tops Sunday night in key demo

nfl preseaon jacksonville cincinnati
Jacksonville Jaguars

NBC won the Sunday night ratings by the skin of its teeth, thanks to an NFL preseason game between the Cincinnati Bengals and the Jacksonville Jaguars.

The Jaguars’ 26-21 victory over the Bengals helped NBC finish on top in the advertiser-coveted adults 18-49 demographic with a 1.5 rating, but second in total viewers with 5.02 million, according to early Nielsen estimates.

CBS finished first in total viewers with 5.04 million — though that number could change as more data rolls in — but third in the key demo with a 0.9 rating. “Big Brother” scored 6.8 million viewers and a 2.0 rating at 8 p.m. ET.  A repeat of “Madam Secretary” followed at 9. “BrainDead” managed just 2.3 million viewers and a 0.3 rating at 10.

ABC finished third in total viewers with 4.5 million but fourth in the key demo with a 0.8 rating. “Celebrity Family Feud” got 5.7 million viewers and a 1.0 rating at 8 p.m. ET. The season finale of “The $100,000 Pyramid” drew 5.6 million viewers and a 1.0 rating at 9. “Match Game” closed out at 10 with 4.8 million viewers and a 0.9 rating.

Fox finished fourth in total viewers with 2.8 million but second in the key demo with a 1.0 rating, airing only repeats.

Univision finished fifth with 2.1 million and a 0.7 rating.

The CW finished sixth with 1.0 million viewers and seventh in the key demo with a 0.2 rating, airing only local programming.

Telemundo finished seventh in total viewers with 914,000 but sixth in total viewers with a 0.3 rating.