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Ratings: NBC’s ‘Red Nose Day’ Falls in Viewers, Demo but Raises Over $31 Million

Charity special drops over 20 percent in both ratings measures from last year

NBC’s “Red Nose Day” special raised $10 million more dollars than it did last year even though it fell in the ratings compared to last year’s broadcast.

The celebrity-packed charity special raised $31.5 million to help children and combat poverty, compared to $21 million last year. But the show saw a major dip in both total viewers and in the advertiser-coveted adults 18-49 demographic.

Over two hours, the special drew an average of just 2.2 million viewers and a 0.6 rating. That is a 31 percent drop in total viewers compared to last year and a 25 percent drop in the key demo.

CBS won the night with an average of 5 million viewers and a 0.9 rating, airing only repeats.

ABC finished second with 4.3 million viewers and a 0.8 rating. The two-hour season premiere of game show “500 Questions” at 8 p.m. ET averaged 5 million viewers and a 0.9. Repeats of “Modern Family” and “Black-ish” followed at 10 and 10:30.

Fox came in third with 3.2 million viewers and a 0.7 rating. A new episode of “Bones” drew 4.5 million viewers and a  0.8 rating at 8 p.m. ET. “American Grit” got just 1.8 million viewers and a 0.5 rating at 9.

NBC finished fourth in total viewers with 2.3 million and tied for fourth in the demo with a 0.6. “Strong” averaged 2.6 million viewers and a 0.7 rating at 8 p.m. ET. “Red Nose Day” followed at 9.

Univision came in fifth in total viewers with 1.7 million and tied for fourth in the demo with a 0.6 rating.

Telemundo finished sixth with 1.4 million viewers and a 0.5 rating.

The CW came in seventh with 1.1 million viewers and a 0.3 rating, airing only repeats.

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