Ratings: ‘New Celebrity Apprentice’ Drops to New Low

Arnold Schwarzenegger-hosted competition series continues downward trend

Last Updated: January 24, 2017 @ 8:57 AM

“The New Celebrity Apprentice” continued to slip in the ratings, with the series hitting a new season low Monday night.

Airing from 8 p.m.-10 p.m. on NBC, the series averaged a 1.0 rating in the key adults 18-49 demographic and 3.8 million viewers. That is down just under 16 percent in the key demo and just under 12 percent in total viewers compared to last week, when the show had actually improved from the week before.

“The Bachelor” on ABC beat the show handily in both hours, averaging a 2.4 rating and 7.3 million viewers from 8-10.

ABC came in first in the demo with a 1.9 rating overall and second in total viewers with 5.9 million. “The Bachelor” aired from 8-10, followed by “Quantico,” which averaged a 0.9 rating and 3 million viewers.

CBS finished second in the key demo with a 1.5 rating but first in total viewers with 7.7 million. “Kevin Can Wait” scored a 1.7 rating and 8.6 million viewer at 8, while “Man With a Plan” managed a 1.6 rating and 7.7 million viewers at 8:30. “2 Broke Girls” aired at 9 with a 1.7 rating and 7.1 million viewers, followed by a repeat of “Big Bang Theory” at 9:30. “Scorpion” closed out at 10 with a 1.3 rating and 7.7 million viewers.

Fox came in third overall with a 1.2 rating and 3.9 million viewers. “Gotham” drew a 1.2 rating and 3.6 million viewers at 8. “Lucifer” followed at 9 with a 1.2 rating and 4.2 million viewers.

NBC finished fourth with a 1.0 rating and 3.7 million viewers. “The New Celebrity Apprentice” aired from 8-10, with “Timeless” closing out the night with a 0.9 rating and 3.5 million viewers.

Univision tied for fifth in the demo with a 0.7 rating but finished fifth in total viewers with 2 million.

Telemundo tied for fifth in the demo with a 0.7 rating but seventh in total viewers with 1.7 million.

The CW finished seventh in the demo with a 0.6 rating but sixth in total viewers with 1.8 million. “Supergirl” got a 0.8 rating and 2.6 million viewers at 8. “Jane the Virgin” got a 0.4 rating and 1 million viewers at 9.

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