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Ratings: Olympics Slide, ‘Idol’ Relatively Steady

ABC’s ”The Taste“ ties a series low

NBC won Thursday, despite its Olympics dipping once more — this time by 17 percent — while main competition “American Idol” held relatively steady.

“Idol” ticked down just one-tenth compared to last Thursday against the Sochi Winter Games, while ABC’s”The Taste” tied a series low against the stiff competition.

NBC was first in ratings with a 5.9 rating/17 share in the advertiser-coveted 18-49 demographic and first in viewers with an average of 22.3 million, according to preliminary numbers. Winter Olympics coverage was the only thing on NBC’s primetime schedule.

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Fox was second in ratings with a 2.0/6 and in third in viewers with 6.96 million. “American Idol” at 8 p.m. earned a 2.9/9 — down just 3 percent from last week — and 9.9 million viewers. “Rake” at 9 got a 1.1/3 and 4 million viewers.

CBS was third in ratings with a 1.6/4 and second in viewers with 7.02 million, airing only reruns.

Univision was fourth in ratings with a 1.2/4 and in viewers with 3.1 million.

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ABC was fifth in ratings with a 0.8/2 and in total viewers with 2.8 million. “The Taste” at 8 tied a series low with a 0.9/2 and earned 3 million viewers. A rerun followed.

Telemundo was sixth in ratings with a 0.5/1 and in total viewers with 1.2 million.

The CW was seventh in ratings with a 0.3/1 and in total viewers with 1.1 million, airing repeats.