Ratings: Rio Olympics Keep Steady With Usain Bolt’s Latest Gold

But NBC’s Thursday coverage cannot improve on the previous night’s low numbers

Usain Bolt rio olympics
NBC

The Rio Olympics were steady in the ratings on Thursday night, neither rising nor falling from Wednesday’s low.

NBC’s coverage of the Summer Games took in an average of 20.5 million viewers and a 5.7 rating in the advertiser coveted adults 18-49 demographic.

That is nearly identical to Wednesday’s numbers, which were a new low for Rio coverage thus far. Jamaican sprinter Usain Bolt won his eighth gold medal, but that was not enough to lift the primetime ratings.

NBC came in first, airing only Rio Olympics coverage during primetime.

CBS came in second with 5.2 million viewers and a 1.3 rating. Repeats of “Big Bang Theory” and “Life in Pieces” aired at 8 p.m. and 8:30. “Big Brother” followed at 9 with 6.1 million viewers and a 1.9 rating. A repeat of “Code Black” aired at 10.

Fox came in third with 3.3 million viewers and a 0.8 rating, airing only repeats.

ABC came in fourth in total viewers with 2.8 million but tied for fourth in the demo with a 0.7 rating, airing only repeats.

Univision finished fifth in total viewers with 1.6 million and sixth in the demo with a 0.6 rating.

Telemundo finished sixth with just under 1.6 million viewers but tied for fourth in the demo with a 0.7 rating.

The CW finished seventh with 866,000 viewers and a 0.3 rating, airing only repeats.

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