NBC’s "The Sing-Off" is climbing up the Nielsen charts and could be turning into a modest holiday hit for the network.
Tuesday’s second episode of the Sony-produced reality competition averaged a 2.6/7 among adults 18-49, according to preliminary fast national data. That’s up 13 percent from the show’s Monday premiere.
With "Monday Night Football" not in the mix, "Sing" also improved sharply among men 18-34 (up 29 percent). And unlike Monday, when "Sing" lost audience over its two-hour run, Tuesday’s episode upticked from a 2.2 rating in the 8-8:30 half hour to a 2.8 at 9:30.
Overall, the a capella competition ranked second for the night, behind only CBS’s powerhouse hits "NCIS" and "NCIS: Cool J." One factor that might have helped: NBC’s strongest night of the week is usually Tuesdays, typically home to "The Biggest Loser."
"Sing" is also showing signs of a pop culture breakthrough, with comments on Twitter turning positive (at least based on one reporter’s unscientific analysis of the Twitter stream) and mainstream blogs (such as Time’s Tuned In) serving up post-show recaps and discussions.
Fox, meanwhile, didn’t cook up much heat with its little-promoted Gordon Ramsay live cook-along special. It averaged a donkey-like 1.7/5.