Perhaps the “X Factor” no longer has the X factor.
The reality singing competition received a 2.1 rating/7 share in the advertiser-coveted 18-49 demographic in its season premiere Wednesday night. Fox told TheWrap that it expects the preliminary ratings to go up a 10th or two in the final numbers.
The ratings number is down by about a third from last year’s Wednesday season premiere in the key demo, earning a 3.3 rating over two hours.
Wednesday’s premiere received 6.2 million viewers. Last year’s premiere had 8.5 million viewers.
The one-hour “X Factor” premiere was down 22 percent from the 8 to 9 p.m. hour of last year’s two-hour premiere. Initially, that Sep. 12, 2012 hour earned 2.7/9, which rose to a 2.9/2 in the finals.
CBS’ “Big Brother” topped the “X Factor” this time around.