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ReCode Acquired by Vox Media After 18 Months

Tech industry news site started by Kara Swisher and Walt Mossberg bought at lightning speed

Kara Swisher and Walt Mossberg’s Re/code has been acquired by Vox Media in all-stock deal.

“We are thrilled to announce that Re/code’s parent company, Revere Digital, is being wholly acquired by the highly respected digital-native media company Vox Media,” the site announced Tuesday.

Swisher and Mossberg plan to remain with the site, which has become a go-to news source for tech-industry executives. Financial terms of the deal were not disclosed.

Swisher and Mossberg, former Wall Street Journal writers and editors, founded the site AllThingsD and a highly successful conference series in a joint venture with Dow Jones nearly a decade ago.

They parted ways with Dow Jones and launched Re/code as an independent entity in January 2014 with virtually the entire editorial staff of AllThingsD coming with them.

“We want to assure you that this combination is designed to bolster and enrich Re/code, and that we will continue to publish under the same name and leadership, with editorial independence,” Swisher and Mossberg added on the site.

The duo also assured readers that Re/code will have a symbiotic relationship with Vox’s own tech news site, The Verge.

“While the two sites occasionally overlap, we have focused on the business of tech, while The Verge has focused on covering tech from a lifestyle perspective,” they said.

The news of the acquisition came as Re/code kicked off its second annual Code Conference Tuesday at the Terranea Resort in Rancho Palos Verdes, Calif. This year’s conference, which sold out in January, features speakers including Sen. Elizabeth Warren, top executives from Google and Apple, and the CEOs of General Motors, Target, Snapchat, Sprint, Airbnb and CBS Corporation.