Reelz Channel paid “no more than $100,000” to license Donald Trump’s Miss USA pageant, a network insider told the Wrap.
The network announced Thursday it had acquired television rights to the pageant, which had been dumped by broadcast partner NBC on Monday. Trump and the broadcaster’s parent company NBCUniversal co-own Miss USA and the Miss Universe pageant.
The Miss USA pageant will take place in Baton Rouge, La. Monday, July 12.
Univision was the first television partner to cut ties with the Miss Universe Organization following comments made by Trump at an event for his presidential campaign, where he disparaged Mexicans as “rapists.”