ReFrame and IMDBPro Will Highlight Gender-Balanced TV Shows With New Seal

Gender equality coalition has given the ReFrame Stamp to 34 films, including “Crazy Rich Asians” and “Girls Trip”

ReFrame announced Wednesday that it will accept submissions from TV networks and streaming services for consideration for the first-ever ReFrame Stamp for television.

ReFrame is a coalition of industry leaders founded by Women in Film and the Sundance Institute whose mission is to​ increase the number of women of all backgrounds working in film, TV, and media. This seal will serve as a ​mark of distinction​ for projects that have demonstrated success in ​gender-balanced TV productions​. ​

Along with IMDbPro, the group has awarded the ReFrame Stamp for Feature Films to 34 movies so far, including Universal’s “Girls Trip​​,” A24’s “Lady Bird​,” 20th Century Fox’s “The Post” ​and Warner Bros.’ “​Wonder Woman,” “Crazy Rich Asians” and “Everything, Everything.”

​The ReFrame Stamp for Television will go to shows that have met four of the eight-point gender parity criteria developed by ReFrame in consultation with ReFrame Ambassadors, producers and other industry experts​. The full ​criteria​ is iterative and will change over time as the industry evolves. To be eligible, the series must have premiered between June 1, 2017 through May 31, 2018.

In the pilot phase, ReFrame will be accepting half-hour and one-hour television series (comedies and dramas), limited series and movies for television/premium cable/cable/streamers. At this time, the program will not be counting documentary, reality, sports or news formats.

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