Despite some of the doom and gloom news coming out of the magazine industry the last couple years, people are still reading magazines.
According to the latest study from MRI, overall magazine readership is actually up nearly 1 percent in the last six months, compared to the same span a year ago. (Folio called it "stable.")
But the news is better for magazines some than others.
In terms of percentage gains and losses of readers, here are the top and bottom 10:
Top 10
1. Official Xbox Magazine 42.19%
2. PC World 39.09%
3. U.S. News & World Report 32.30%
4. Fitness 31.19%
5. Life & Style Weekly 30.78%
6. Audubon 26.86%
7. More 26.34%
8. Shape 26.02%
9. OK! Weekly 25.91%
10. Allure 25.67%
Bottom 10
1. Handy -24.36%
2. The Atlantic -17.33%
3. Entrepreneur -16.48%
4. Elle Decor -15.87%
5. Parenting -15.67%
6. Salt Water Sportsman -14.80%
7. Country Sampler -14.38%
8. Sierra -13.97%
9. The Family Handyman -13.79%
10. Newsweek -13.79%
[Source: MRI Spring 2010]
