The likes are rising for E!’s “#RichKids of Beverly Hills.”
Last Sunday’s new episode was the series’ most-watched episode in total viewers with 1.25 million and the advertiser-coveted Adults 18-49 demographic with 785,000 viewers.
Other increases in the ad demo include an increase of 25 percent in the ad demo for this week’s episode over this season’s premiere episode and up 34 percent over the previous week. It is also pacing at an increase of 11 percent in the ad demo over Season 1.
See video: ‘#RichKids of Beverly Hills’ Returns With #BoyProblems in Season 2 Trailer
In other key demos for the network, Sunday’s episode of “#Rich Kids” ranked No. 1 in its time period among Women 18-34 demo and No. 2 among Women 18-49 in all of cable.
Sunday’s episode featured the tear-filled breakup between Retail mogul’s daughter, Dorothy Wang, and her boyfriend Cooper. It also featured the return of Magic Johnson‘s flashy son, EJ Johnson, as he went shopping for a $150,000 (or more) car. Morgan Stewart also got into a fight with her mother, who believed her daughter wasn’t behaving respectfully to her.
Also read: E! Upfront Slate Includes ‘#RichKids,’ Kardashians Spinoffs, Gucci Miniseries
#RichKids’ lead-in, “Keeping Up With the Kardashians,” scored 2.43 million total viewers and 1.46 million in the key advertiser demo on Sunday at 9/8c. “#RichKids of Beverly Hills” follows on Sundays at 10pm on E!.