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Roadside Attractions Picks Up ‘Joneses’

First feature from Derrick Borte stars Demi Moore, David Duchovny

Roadside Attractions has acquired U.S. theatrical distribution rights to social satire "The Joneses," starring Demi Moore and David Duchovny, and plans a platform release in the spring.

The film, writer-director Derrick Borte’s feature debut, premiered at the Toronto International Film Festival.

Moore and Duchovny play a seemingly perfect couple who move into an upscale gated community with their equally perfect teenagers, played by Amber Heard and Ben Hollingsworth. In reality, they’re not a family at all, but employees of a stealth marketing organization with the goal of making everyone else want what they’ve got.

“Not since ‘Thank You for Smoking’ has a comedy been so attuned to the current zeitgeist of American culture,” Howard Cohen, Roadside co-president, said in a statement. It "wrings great comedy from a central truth about Americans – we have an ongoing love affair with our stuff.”

"Joneses" was produced by Doug Mankoff, Andrew Spaulding, Borte and Kristi Zea and executive produced by Sheetal Talwar, Tom Luse, Paul Young and Peter Principato.

Previous Roadside Attractions releases include documentaries "Super Size Me" and current releases "The September Issue" and "Good Hair," as well "Ladies in Lavendar" and "Boynton Beach Club."