Robert Rodriguez is launching Quick Draw Productions, the maverick filmmaker announced on Monday.
The production shingle will develop, produce and independently finance films, according to Rodriguez.
The focus will be on action-oriented commercial films, they will either be directed and/or produced by Rodriguez.
Affinity International will handle international sales for the new company.
Quick Draw will be based in Austin, TX, and formally introduced at the upcoming American Film Market this week.
Rodriguez will continue to make films via his Troublemaker Studios