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Roku and Fox Strike New Deal for Streaming Apps Just Days Before Super Bowl LIV

Roku users will be able to watch 49ers-Chiefs after all

Roku customers can breathe a sigh of relief. The streaming device maker and Fox reached a last-minute deal Friday night that will put Fox streaming apps, including ones that will live-stream Super Bowl LIV for free, back on Roku’s platform.

“We are delighted that we reached an agreement with FOX to distribute FOX channels on the Roku platform. Roku customers can stream the Super Bowl through FOX Now, Fox Sports and NFL in addition to other ways,” the company said Friday night.

The Super Bowl is set to air on Fox this Sunday at 6:30 p.m. ET, with the San Francisco 49ers taking on the Kansas City Chiefs in Miami.

The deal comes  after Roku said Thursday it would drop all of Fox’s streaming apps from its platform. The two companies then engaged in a war of words through the media. A rep for Roku told CNET the company was continuing to negotiate with Fox in an effort to reach a new agreement.

Fox, meanwhile, immediately pushed back against Roku. In a statement shared with TheWrap, Fox said the situation was a “naked effort” by Roku to use its “customers as pawns.” Fox added it’s a “poorly timed negotiating ploy” by Roku, and that the company is “fabricating a crisis with no thought for the alarm it generated among its own customers.”