How Roku Is Helping Smaller OTT Services Stand Out in a Saturated Market

Roku is using its reach of 22 million active users to help services like Fandor drive revenue and increase discoverability

Last Updated: November 12, 2018 @ 6:38 AM

Streaming apps are on the rise. Despite most consumers only knowing about 3 to 4 services, there are more options than just Netflix, Amazon, Hulu or HBO Now — and they’re multiplying by the week. In the past 30 days alone, CBS launched a streaming service for “Entertainment Tonight;” Fox News announced the launch date for its Fox Nation service; Nickelodeon launched NickSplat; Fox Sports launched Kayo Sports; CollegeHumor’s DROPOUT entered its second month in beta testing; and even Martha Stewart introduced her own streaming service. It seems that just about every entertainment company is leaning on OTT to stay relevant — including the much-discussed streaming service coming from Disney. However, for many of these services — especially the less popular ones — when it comes to being discovered by consumers in a sea of 200+ OTT services, they are a needle in the haystack.

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