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How Roku Is Helping Smaller OTT Services Stand Out in a Saturated Market

Roku is using its reach of 22 million active users to help services like Fandor drive revenue and increase discoverability

Streaming apps are on the rise. Despite most consumers only knowing about 3 to 4 services, there are more options than just Netflix, Amazon, Hulu or HBO Now — and they’re multiplying by the week. In the past 30 days alone, CBS launched a streaming service for “Entertainment Tonight;” Fox News announced the launch date for its Fox Nation service; Nickelodeon launched NickSplat; Fox Sports launched Kayo Sports; CollegeHumor’s DROPOUT entered its second month in beta testing; and even Martha Stewart introduced her own streaming service. It seems that just about every entertainment company is leaning on OTT to stay relevant — including the much-discussed streaming service coming from Disney. However, for many of these services — especially the less popular ones — when it comes to being discovered by consumers in a sea of 200+ OTT services, they are a needle in the haystack.

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