Ryan Seacrest Puts Major Money Behind YouTube Concert Series

The media mogul is adding concert promoter to his resume

Ryan Seacrest
Getty Images

Ryan Seacrest is making a major investment in DigiTour Media as part of a partnership with Advance Publications (the parent company of Conde Nast).

The company puts on multiple DigiFests throughout the United States that feature emerging talent from YouTube, including bands like Midnight Red, Fifth Harmony and many other internet sensations recently profiled in a cover story by New York Magazine.

See photos: Party Report in Pictures: Ryan Seacrest, Jennifer Lopez, Rihanna, Rupert Murdoch and Alfonso Cuaron

Seacrest and Advance Publications are reportedly investing “less than $2 million” in the concert promotion deal.

Also read: Ryan Seacrest Signs New Deal for ‘American Idol’

More than 100,000 fans are expected to attend DigiTour events in Boston, Chicago, Denver, New York and Los Angeles.

“I’m a huge believer in the next-generation of talent that is burgeoning from YouTube, Vine and other social platforms, and DigiTour has successfully translated these popular small screen experiences into live, large-scale events that are fun, accessible and brilliantly authentic,” said Seacrest.

Also read: Ryan Seacrest Renews ‘American Idol’ Contract, but NBCU and E! Future Uncertain

Watch the video for the types of acts DigiFest attracts: