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‘Scandal’ Shocker: The Shot Heard Round the Net, by the Numbers

ABC drama sees modest ratings boost, but big Twitter gains

(Spoiler alert: Don’t read this if  don’t want to know what happened on Thursday’s episode of “Scandal.”)


Everyone loves a good “Scandal.”

Not only was the ABC drama the highest-rated network show in primetime Thursday — it was also last night’s most popular show on social media.

See video: ‘Scandal’s’ Shocking Death Leaves Everyone in Pieces (Video)

James (Emmy winner Dan Bucatinsky) met his demise Thursday when he was shot in the back by Jake (Scott Foley).

In response, you blew up Twitter.

“Scandal” pulled in 440,000 tweets by 106,000 unique authors on Thursday. The tweets were seen by 3.4 million unique audience members and made 26.7 million impressions.

That was up from last week, when “Scandal” had 321,000 tweets seen by 2.1 million people. The week before that, “Scandal” got a total of 310,000 tweets that were seen, again, by 2.1 million.

Also read: ‘Scandal’ Star Dan Bucatinsky Does a Postmortem on the Show’s Shocker

Facebook said no numbers were immediately available.

Back to more traditional Nielsen ratings: Thursday’s “Scandal” was up four percent over last week for a 2.9 rating in the key 18-49 demographic. It was up 13 percent among people 18-34, 15 percent with women 18-34, and 11 percent with women 25-54. It was up seven percent in women 18-49.

Those were the best numbers in each demo since the show’s mid-season return in February.  “Scandal” had 8.9 million viewers on Thursday.

“Scandal” is up 33 percent in total viewers and by 39 percent in the key demo compared to this time last year. It has had the network’s biggest gains of any show, according to the network.