Update: As of Nov. 13, 11 companies withdrew ads from Sean Hannity’s primetime Fox News show, including Hebrew National, Volvo, Hubble Contacts, Reddi Wip, 23andMe, Nature’s Bounty, Keurig, Realtor.com, and the plus-size fashion label Eloquii. Meanwhile, two other advertisers, HelloFresh and TripAdvisor, clarified that any ads that run during his show were done in “error.”
Fans of Sean Hannity have called for a boycott of Keurig after the coffee machine company joined at least two other companies to stop advertising on the Fox News show.
On Friday, Keurig and Realtor.com announced on Twitter that they would stop advertising on Hannity’s shows after complaints about the host’s defense of embattled Alabama Senate candidate Roy Moore.
“We worked with our media partner and Fox news to stop our ad from airing during the Sean Hannity Show,” Keurig announced on Friday, responding to a tweet from Angelo Carusone, the president of the left-leaning advocacy group Media Matters for America.
Similarly, past sponsor Realtor.com tagged Media Matters when it tweeted, “We are not currently, and will not be running TV ads on Hannity.”
And plus-size fashion label Eloquii announced, “Hannity is blocked from our advertising list.”
Media Matters has been targeting Hannity’s sponsors since the spring, but the latest efforts come after Hannity questioned the motives of the four women who accused Moore of propositioning them when they were teenagers and he was in his 30s, and urged against a rush to judgment on the Repbulican candidate.
“Every single person in this country deserves the presumption of innocence,” Hannity said on his show Thursday night. “With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago. The only people that would know are the people involved in this incident.”
Many Hannity supporters are not pleased with the decision by Keurig and others to withdraw advertising.
Meanwhile, others applauced Keurig’s decision and mocked the call for a boycott.