Update: As of Nov. 13, 11 companies withdrew ads from Sean Hannity’s primetime Fox News show, including Hebrew National, Volvo, Hubble Contacts, Reddi Wip, 23andMe, Nature’s Bounty, Keurig, Realtor.com, and the plus-size fashion label Eloquii. Meanwhile, two other advertisers, HelloFresh and TripAdvisor, clarified that any ads that run during his show were done in “error.”
Fans of Sean Hannity have called for a boycott of Keurig after the coffee machine company joined at least two other companies to stop advertising on the Fox News show.
On Friday, Keurig and Realtor.com announced on Twitter that they would stop advertising on Hannity’s shows after complaints about the host’s defense of embattled Alabama Senate candidate Roy Moore.
“We worked with our media partner and Fox news to stop our ad from airing during the Sean Hannity Show,” Keurig announced on Friday, responding to a tweet from Angelo Carusone, the president of the left-leaning advocacy group Media Matters for America.
Similarly, past sponsor Realtor.com tagged Media Matters when it tweeted, “We are not currently, and will not be running TV ads on Hannity.”
And plus-size fashion label Eloquii announced, “Hannity is blocked from our advertising list.”
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity. @mmfa
— realtor.com (@realtordotcom) November 11, 2017
Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don't hesitate to reach out to us at firstname.lastname@example.org.
— ELOQUII (@ELOQUII) November 10, 2017
Media Matters has been targeting Hannity’s sponsors since the spring, but the latest efforts come after Hannity questioned the motives of the four women who accused Moore of propositioning them when they were teenagers and he was in his 30s, and urged against a rush to judgment on the Repbulican candidate.
“Every single person in this country deserves the presumption of innocence,” Hannity said on his show Thursday night. “With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago. The only people that would know are the people involved in this incident.”
Many Hannity supporters are not pleased with the decision by Keurig and others to withdraw advertising.
I just bought a brand new one with all accessories! Spent a lot of money! Boxing it up this morning and sending it back! @Keurig evidently doesn’t want money from hard working patriots! #BoycottKeurig
— Patriot????????Becky???? (@_TheRealBecky1) November 12, 2017
— ♻️ Christopher Zullo (@ChrisJZullo) November 12, 2017
Hey @Keurig, Did you know that Sean Hannity is a huge supporter of the military? Do you know that a person is innocent until PROVEN guilty? I live in Va Beach,Va home to several large military bases. I’ll be handling out flyers asking military members to #BoycottKeurig
— Storm (@boxersforlife) November 12, 2017
#BoycottKeurig if the nfl boycotts are any indication of how these work,keurig sales are about to plummet
— brian craig (@brianc150) November 12, 2017
Meanwhile, others applauced Keurig’s decision and mocked the call for a boycott.
— Sebastian (@TheSebazy) November 12, 2017
Trump Supporters have boycotted…
????Ben & Jerry's ice cream
And now Keurg????????
But Democrats are snowflakes????????#Sundaymorning #BoycottKeurig pic.twitter.com/Ew9JFmc1UR
— Mompreneur (@Mompreneur_of_3) November 12, 2017
Scott Baio has decided to #BoycottKeurig by not serving any coffee on his shift at Subway today.
— Tony Posnanski (@tonyposnanski) November 12, 2017