Inside Comedy Club Second City’s New Chapter With Zelnick Media Capital

Second CIty’s pandemic pivot to digital shows ”has opened up all the possibilities of a hybrid model,“ ZMC founder Strauss Zelnick says

Why would a prominent private equity firm place its bet on Second City, a legacy comedy brand most associated with live improv shows, in the midst of a pandemic that has shut down virtually all live performance venues?

Strauss Zelnick, founder of New York-based Zelnick Media Capital (ZMC), told TheWrap that Second City’s quick pivot to online shows during the COVID-19 crisis opened the door to the partnership. 

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Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman