Seth Laderman has been named executive vice president and general manager of the Comic-Con International subscription video-on-demand (SVOD) service, it was announced Wednesday by the channel’s operators, Lionsgate and Comic-Con International.
Laderman, in association with Comic-Con International, will be responsible for programming the service’s portfolio of content, including original short-form content created exclusively for the channel’s subscribers, films and television series from Lionsgate and other studios designed to appeal to the diverse interests of Comic-Con’s fans, as well as exclusive archived footage from Comic-Con’s 45-year history.
Laderman was previously head of production for Legendary Digital and Nerdist Industries, helping to spearhead the digital growth of Nerdist Industries as the YouTube premium content initiative was getting underway.
Laderman subsequently headed content operations as senior vice president for the newly-launched Legendary Digital Networks after Legendary Pictures acquired Nerdist.
In that capacity, he ran day-to-day operations and oversaw content acquisition and development for Amy Poehler‘s Smart Girls at the Party and Felicia Day‘s Geek & Sundry in addition to Hardwick’s Nerdist Industries. He helped forge content partnerships with Xbox, Spotify, Twitch and Verizon to grow the Legendary brand.
The Comic-Con International SVOD service is designed to expand the comics and pop culture event of the year into a year-round online experience for longtime fans and new audiences. The new platform is preparing to launch in the first quarter of 2016.